Marketing Idea #53: Start a Sidewalk Sale
Just because you provide a service instead of a product, it doesn’t mean you can’t participate in sidewalk sales. Use sidewalk sales to: Get to know your neighborhood and its foot traffic. Educate the...
View ArticleArticle 7
mocketing mo·cket·ing [mah-ki-ting] noun, verb. 1. the act of selling with mock-ups. 2. pitching an advertising concept to a client or stakeholder using mock-ups. 3. “marketing” when said with an...
View ArticleMarketing Idea #43: Tips to Make Your Grand Opening Successful
To make your grand opening successful: schedule it during high-traffic times (if your location allows for it), throw a big grand opening sale, offer food (make this appropriate to the clientele you are...
View ArticleMarketing Idea #19: Perfect Your Powers of Persuasion
Hone your public-speaking skills. Join Toastmasters (www.toastmasters.org). As you move onward and upward into the business community, you will be called upon to give presentations before groups (one...
View ArticleMarketing Idea #9: Match Competitors’ Prices
Offer to match your competition’s prices. Bargain shoppers thrive on being able to bring in your competition’s ads to have you beat the prices. There are a few things that work to your advantage here:...
View ArticleSix No-Hype Copywriting Techniques: How to Be Lively, Appealing and Truthful...
by Marcia Yudkin A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust...
View ArticleInfographic: Digital Coupons
The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace....
View ArticleWhich fictional salesperson are you?
Sales isn’t an easy job. No matter the product, persuading someone to buy is never easy. Furthermore, while there are some established best practices, there is no one-size-fits-all strategy when it...
View ArticleFactors To Consider For Outsourced Sales Decisions
The main reason why businesses choose to outsource sales is to ensure the job gets done without too much hassle. Typically, outsourcing helps you to grow your business by increasing sales. It also...
View Article
